S.E.M – Search Engine Marketing: is a form of internet marketing that looks to advance peoples websites by increasing their rankings in search engine result pages.
Some methods include:
S.E.O – Search Engine Optimisation: is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
This can be achieved by:
Everybody would love to rank number one. But what would you love to rank number one for? What keyword will give you the best return on investment? Not every keyword that you think of is a keyword that has the potential to carry out their desired action that you want. The action you want might be buy your products, Read More
The title tag is one of the most important on page elements. The reason why it is so important is because it can tell the major search engines what the page is about in 70 characters. Essentially the title tag acts as the title of a book. The only difference is that each page on your website has a title tag. Read More
